We’re from Sweden, and because of this we have a different view on beauty. For us, it’s not only how you look, but how you live, feel and act. It’s a way of life; to be healthy, enjoy beautiful skin, to express yourself and realise your aspirations. It’s about being confident in who you are and finding balance in life. A balance that come from the inside and out, that puts you in control no matter what life throws at you.