What is the YouTube Measurement Program?

The YouTube Measurement Program (YTMP) was created to offer an array of trusted independent solutions for driving and measuring marketing performance and understanding content trends on YouTube.

Supported by YouTube

When a company has the YTMP badge, it means it’s been carefully vetted and meets our standards. It also means we consider it to be a trusted business partner in providing the capabilities you need to better drive and understand your marketing performance, inclusive of Google media.

Measurement Program

YTMP certifications

YTMP members earn badges to differentiate themselves as certified vendors. Members demonstrate strong market demand, a positive industry track record and compliance with Google and YouTube policies.

Proof of strong market demand

Proof of strong and positive track record in the industry

Compliance with Google and YouTube policies

Brand suitability & contextual targeting

Target topics that are contextually relevant and suitable for your brand.

Channel Factory

Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content.

Integral Ad Science

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

OpenSlate

OpenSlate is a leading global provider of content-focused measurement and analytics. The company’s technology and data platform, ContentOS, provides insight into the nature and quality of content on the world’s largest digital video platforms. Marketers use OpenSlate’s independent ratings system to control for the quality, suitability and subject matter of the content they support with their advertising dollars.

Pixability

Pixability's software platform ensures brand suitable advertising with maximum scale and performance on YouTube. We leverage YouTube data and proprietary campaign data to auto-optimize campaigns and provide unique insights to continually improve effectiveness for brands and their agencies.

Sightly

Sightly delivers transparent, effective and dynamic campaigns that drive business outcomes in brand suitable environments. Sightly's specialties include strategic persona building, dynamic media buying, first to market industry innovation, modern technology to provide strategic, actionable analytics at scale and more.

VuePlanner

VuePlanner® is a proprietary technology that powers contextual, data-driven YouTube campaign performance through relevant content identification and quality scoring, and ongoing placement monitoring. Using a combination of machine learning and human curation, VuePlanner produces custom video-level placement lists that integrate seamlessly with both the Google Ads and DV360 platforms.

Zefr

Zefr is a leading data company that enables responsible marketing for brands, agencies and platforms. Zefr's data and media solutions put brands in control of their content adjacency in video, based on brand and industry standards, including the Global Alliance of Responsible Media (GARM) safety and suitability standards. The company leverages patented Human-in-the-Loop technology to offer brands and agencies more precise and transparent brand safety and suitability activation and verification solutions on scaled video platforms. The company is headquartered in Los Angeles, California, with offices in New York, Chicago, London, Spain, Dubai and Sweden.

Channel Factory

Integral Ad Science

OpenSlate

Pixability

Sightly

VuePlanner

Zefr

Brand safety reporting

Receive monitoring and reporting on your video placements so you can feel confident your brand is safe.

DoubleVerify

DoubleVerify (DV) is a leading software platform for digital media measurement, data, and analytics. DV powers data-driven insights into the quality and effectiveness of digital advertising for the world's largest brands, publishers and digital ad platforms.

Integral Ad Science

Zefr

DoubleVerify

Integral Ad Science

Zefr

Content insights

Get insights on what topics are trending, which creators are popular and how content is performing on YouTube.

CreatorIQ

CreatorIQ is the proven influencer marketing platform to unify and power advanced, global influencer marketing. Powerful enough for the world’s biggest enterprises and nimble enough for its most innovative, CreatorIQ’s Intelligence Cloud enables data science-enabled influencer discovery, streamlines end-to-end workflow, and drives meaningful measurement.

Pixability

Tubular Labs

Tubular is the modern global standard for video content measurement and analytics. By knowing what the world is watching - top global media, brands, and agencies are able to measure, benchmark, create, buy and sell with confidence in the age of video.

Wizdeo

Wizdeo is a leading YouTube digital agency working with top worldwide brands on their influencer campaigns. Wizdeo also provides monetization optimization for 600+ creators with a total of 240 million subscribers. All our services are powered by Wizdeo Analytics, a proprietary big data tool that tracks and analyzes over 700K channels and 280 M videos worldwide, with over 70 KPIs, and is also directly available for our clients.

CreatorIQ

Pixability

Tubular Labs

Wizdeo

If you have any questions about the YouTube Measurement Program, please reach out to your YouTube representative.