What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.
Mass Appeal challenges producers to make a beat by sampling three random records, chosen from a local record store while blindfolded. The results offer us a unique perspective into the musical minds of these world-class beatmakers and the hidden souls of the records that destiny hath given.