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  • atm - rush (Official Video)

    4,365 views 2 days ago
    Download/Stream rush: https://atm.lnk.to/atmID

    With an effortless charm and excellent taste in instrumentals, atm is the waviest rapper west of the Hudson River. Celebrating a brand new deal with Mass Appeal Records, atm announces atm, his upcoming debut EP. Focusing on romance and low-key flexes, the Teaneck, New Jersey rapper created much of the EP in collaboration with Cor Blanco, who crafts an enveloping sandbox for atm to play in, combining gentle topline sounds, often from guitars or ukeleles, with rattling bass and trap drums.

    To accompany the announcement of the EP dropping April 26th, atm shares the video for "Rush," his breakout hit single. Directed by LONEWOLF, "rush" is a charming and lo-fi portrait of a relationship, as atm and his girlfriend explore L.A.'s Little Tokyo district. Packed with inventive visual effects, including some stop-motion animation and creative color saturation, the video perfectly captures the vibe suggested by the spindly guitars speckling the song's Cor Blanco-produced instrumental.

    Directed by LONEWOLF

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    What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture. Show less
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