Marketing is the sum of all touchpoints with your brand, whether it's digital engagement or interactions with your employees. But, how do you connect your data, your employees, your partners, and your customers with a breakthrough experience? How can you master the customer journey? Join Scott McCorkle, CEO of Salesforce Marketing Cloud, and special guests from Change.org, Fanatics, Capital One, and UnitedHealthcare, who will share their vision for building 1-to-1 customer journeys across marketing, sales, and service. See how leading brands are building experiences across email, mobile, social media, advertising, websites, and the Internet of Things.
High performing organizations are focused on managing the series of interactions that make up the unique journey that each customer goes on with their brands. Join Bryan Wade, SVP and Chief Product Officer, as he details a series of new innovations in Marketing Cloud that will help you craft personalized journeys for your customers, including overviews of the new Email Studio, new content management system, Journey Builder, and a brand new mobile app just for marketers.
Bryan will be joined by an amazing set of marketing leaders from Weight Watchers, GM OnStar, and Nestle Waters, who will detail their customer journey strategies and how they are personalizing every interaction with their brands.
Customer interaction through social media is continually increasing. It's never been more important to develop relationships with your customers and listen to what they're saying about your brand. Join us as we build a Topic Profile with Social Studio as a targeted search using keywords and filters. Next, we will create a Social Listening Summary in Analyze to get a glance over a specified period of time at customer sentiment, what customers are saying, how often they are posting about your brand, and more.