Cultural intelligence® is the ability to be aware of, understand and apply cultural competence into everyday business decisions.
In today's fast-changing world it is mathematically impossible for companies to achieve their full potential in business without getting this right!
From its original inception as CQ mostly applied to human acceptance and interaction, Gil Valletta has expanded the definition of cultural intelligence into a capability that yields a commercial advantage by turning cultural trends into profits and P&L impact. Since 2010, the firm CIEN+ and data science platform Culturintel is the first using artificial intelligence and big data tools to report measures of cultural intelligence and enable corporations to embed inclusion for business growth.
Since 2010 and as presented in academia, national television and other industry forums, Liliana Gil Valletta and the firm CIEN+ have expanded the definition and application of cultural intelligence from the individual to the organizational construct and architecture. Their model allows corporations and business teams to assess their level of cultural intelligence excellence index (Cix) based on how well they integrate cross-cultural analytics, insights, metrics, rewards, senior support, R&D and profit plans to make inclusion the default. As defined by Gil Valletta, traditional CQ focuses on achieving individual competence while Cix focuses on achieving commercial growth.