Joe Dalton | Sales Craft, Business & Leadership

Welcome to my channel, where better sales, better business and better thinking come together.

⚡ Shorts: Practical Sales Craft™ insights to help you build trust, improve sales conversations, handle objections and close deals with greater confidence.

🎙️ Video Podcasts: In-depth conversations with business leaders, entrepreneurs and experts about sales, leadership, culture, growth, and what they had to get wrong to get right.

Sales Craft™ is the commercial sales standard installed into businesses to create a structured, consistent approach to selling, making deals easier to progress, easier to close and less dependent on individual personalities.

With 30+ years of experience mentoring and training sales teams across the U.S. and Europe, I’ve worked with startups through to multi-million-dollar businesses, helping teams improve closing performance by 33%+