Taking freshness to the next level, HUGO unleashed HUGO EXTREME – two new intensely uplifting and invigorating counterparts. The vibrant print campaign shot by dynamic and renowned fashion and beauty photographer Benjamin Lennox brings to life the power of an added boost of freshness. Adrien Sahores returns to star in the HUGO MAN EXTREME campaign, which captures his unmistakable confidence and charisma enhanced by the boost of freshness HUGO EXTREME gives him.
Freja Beha Erichsen resumes her role as the face of HUGO WOMAN EXTREME, exuding confidence, femininity and genuine self-assurance. The video created behind the scenes of the print advertising shoot brings these qualities to light.
Discover everything about the BOSS Womenswear Spring/Summer 2016 Fashion Show at New York Fashion Week and be sure to sign up for HUGO BOSS fashion news to be the first to know when the capsule collection arrives in store and online: http://bit.ly/hugobossfashionnews