Long known as the founder of high tech in Silicon Valley, HP is undergoing a radical reinvention, shifting their image from a company synonymous with efficiency and durability to one with a focus on beauty and ascetic. In a partnership with T Brand Studio, HP reflects on this new look toward the future. To learn more about T Brand Studio, check out: http://tbrandstudio.com/
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HP Labs is HP's central research organization. We look at emerging trends to understand where our industry -- and our world -- is headed and invest in a forward-looking, ambitious research agenda. We create revolutionary technologies to address the most complex questions and important opportunities facing our customers and society in the next decade and beyond. We are passionate about making our research real -- creating solutions that transform data into value, bytes into experiences, and noise into knowledge.