1,769
  • HUGS

    989 views 2 years ago
    Presenting your ideas with influence in the 21st century requires a 21st century model of communication: Welcome to HUGS.

    Communiocate with impact and influenceIdeas are the currency of the 21st century.

    The ability to communicate your ideas persuasively is the single greatest skill you need to accomplish your dreams

    Spreading your ideas in the 21st Century requires a 21st Century model of communication

    Let me introduce you to HUGS

    HUGS Model
    To Communicate with Impact we need to use HUGS
    Neuroscience research using brain scans reveals that stories stimulate our brains, enabling the speaker to connect with the audience and making it likely that the audience will agree with the speaker’s point of view. So what’s happening inside the brain? Once we know this, we can deliberately structure our communication to engage our audience and, stand a greater chance of helping them understand a new point of view.

    http://leadershipadvantedge...

    PFC Theatre

    PFC Theatre
    Your Pre-Frontal Cortex is like a theatre stage where you direct the play.
    Your Pre-Frontal Cortex (PCF) is like a theatre stage. When you focus on one thing, it’s like an actor on stage. And we can keep 3 or 4 actors on stage at most at any one moment (consider how you remember phone numbers).

    Information from the outside world is like actors invading the stage from the wings.

    Information from your inner world is like audience members climbing on stage.

    At any given moment, millions of bits of information are vying for your attention.

    Getting Attention

    We give attention to anything unusual, new or potentially threatening. This is the role of your Anterior Cingulate Cortex (ACC).

    When something novel or unusual is perceived in the ACC, it triggers the production of cortisol (our main stress hormone) from the Amygdala making us feel distress.

    And we immediately pay attention to something threatening.

    Anterior Cingulate Cortex
    Your Anterior Cingulate Cortex is like a trigger-happy guard on full alert for threats.
    Oxytocin and Cortisol
    To keep attention we want to trigger Oxytocin and Cortisol in their brain.
    Keeping someone’s attention

    We can sustain someone’s attention by increasing the tension in the story. We become anxious to know “what happens next…”

    Once we have sustained attention long enough we become emotionally attached to the characters in the story, we empathize with them, thanks to another neurochemical, Oxytocin (our ‘love’ hormone).

    And the Nucleus Accumbens triggers the production of Dopamine (our ‘Happy” chemical) when our story gives little wins of satisfaction. Making us feel happy and satisfied.

    most communication is boring
    If your communication is just facts and figures, Ill fall asleeppp zzzzzzz.....
    Most communication is Dull and Boring

    Because there’s no emotional connection. Just facts. When we do not connect to the facts emotionally, there’s no Dopamine to help consolidate the memory, and hence we forget most of it.

    And there’s no heart to facts, we don’t empathize with facts… so no oxytocin to help the audience trust the speaker.

    Making boring communication a thing of the past…

    keeping attention through story
    To keep someones attention, tell them a good story
    To make your communication exciting and interesting, you need to tap on the way the brain works.

    Use the story line to increase tension to produce Cortisol and gain the brain’s attention.

    Increase tension to keep your audience’s interest to find out ‘what next?’

    Keep their attention long enough to help your audience empathize with the characters of the story, which produces Oxytocin and thereby trust in the speaker.

    Make sure your characters gain little wins that bring your story to a positive ending, producing Dopamine which helps both keep their attention and helps consolidate memory of the facts within the story.

    Where do I start?

    The most impactful speakers are people who are passionate about what they are sharing. It’s the fuel on which their story feeds. You need to find your fuel.

    Remember the most impactful speech you ever listened to? It was a story.

    Remember your most loved film? It was a story.

    Now remember a significant event in your life. It’s your story. Start there.

    What next?

    Join me on my coaching programme “90 Days to Message Mastery” and I’ll guide you on your journey to clarify your own message and communicate with impact.
    http://leadershipadvantedge... Show less
    Read more
  • Uploads Play all

    This item has been hidden
  • Popular uploads Play all

    This item has been hidden
  • Forging Success Play all

    Forging Success is a powerful program to create, design, plan and take action on your future success.
    This nine part online program enables you to forge your own good success. The videos here are designed to be embedded within our exciting new online learning platform, GAPPS5. In many instances, the videos refer to using the workbook associated with that particular tutorial. These are not access through YouTube. You can sign up for Forging Success at www.gapps5.com
    This item has been hidden
  • Videoscribes Play all

    • 7 steps to your new goal - Duration: 7 minutes.

      • 2 years ago
      • 83 views
      Better quality audio version http://youtu.be/APVrdQo_wQY

      You already know that you really need to have a clear goal in your personal development as a leader. Without a goal you don't know where yo...
    • HUGS - Duration: 15 minutes.

      • 2 years ago
      • 989 views
      Presenting your ideas with influence in the 21st century requires a 21st century model of communication: Welcome to HUGS.

      Communiocate with impact and influenceIdeas are the currency of the 21st c...
    • Thank You Sparkol - Duration: 39 seconds.

      • 3 years ago
      • 88 views
      Thank you to Sparkol for the Snowball Guess Competition... I won!!! :-)))
      https://www.facebook.com/timetosparkol/posts/557997484284244
    • Leadership Coaching: What is the GAINMORE Advantage - Duration: 6 minutes, 2 seconds.

      • 3 years ago
      • 251 views
      What is the GAINMORE Advantage?
      Hi there. I'm doctor John Kenworthy, and I am so glad that you have joined me here so that I can share with you about the GAINMORE Advantage Leadership development m...
    • Modes of Alignment - Duration: 4 minutes, 18 seconds.

      • 3 years ago
      • 199 views
      The difficulty with achieving goals is less about the process of setting or creating goals, rather, it is ACTING on achieving those goals. The alignment mode you are in can make a substantial diffe...
    • Learning process and EEE - Duration: 113 seconds.

      • 3 years ago
      • 119 views
      When we embark on a learning journey, we start not knowing what we need to know, as we learn, we discover what we needed to know, but remain less than able to do it well enough. At this point we kn...
    • when is coaching needed - Duration: 83 seconds.

      • 3 years ago
      • 383 views
      There are times in life and work when we would benefit from the experience, wisdom and knowledge of people who have been in similar situations. If you are looking for one such person, then you are ...
    • what can a coach do for you - Duration: 99 seconds.

      • 3 years ago
      • 258 views
      Videoscribe of the key things a leadership coach can do for you. From my book: What's Better Today? How to Grow and Learn into the Leader You Can Be.
    • Choosing to be a better leader - Duration: 90 seconds.

      • 3 years ago
      • 76 views
      whatsbettertoday.com
    • Welcome Flip Chart - Duration: 33 seconds.

      • 4 years ago
      • 466 views
      A first stop motion flip chart
    This item has been hidden
  • Whats Better Today Play all

    This item has been hidden
  • This item has been hidden
to add this to Watch Later

Add to

Loading playlists...