David Lancefield

Hi, I'm David, The Strategy Coach. 

A CEO once said that I understand the soul of an organisation. I’m fascinated by what makes people tick. How they think, feel, behave — and how I can inspire extraordinary performance for themselves, the business they lead and the people that matter to them.

I am a regular contributor to Harvard Business Review, Strategy+Business and Forbes. My views have been quoted in the FT, Times and the Guardian. I am a guest lecturer at the London Business School on strategy, innovation and leadership, and I am a Board advisor to LeaderEQ. 

I set up this channel to share ideas, experience, guidance and tips on leadership, strategy and culture. 

You can find out more about what I do, for whom and who I am on my website: https://davidlancefield.com/ and my platform https://strategyshift.co.uk/