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  • Future Leader: Surprise

    684 views 1 year ago
    Afrika Tikkun, a non-profit organization serving disadvantaged kids in South Africa, by delivering ‘cradle to career” services to nourish, inspire and enable them to become productive citizens and leaders of tomorrow, is launching a social media campaign on LinkedIn called ‘Future Leaders’.

    In a collaboration between Afrika Tikkun USA and McCann Worldgroup, the campaign creatively disrupts the standard LinkedIn profiles where professionals state their present job title. Instead, the ‘Future Leaders’ campaign highlights the profiles of 12 kids, aged 13 to 19, each stating their laser focus on taking over a current high-profile leader’s job in the foreseeable future.

    The Afrika Tikkun students will invite professionals and leaders to connect with them on LinkedIn and follow their stories, as they make progress towards achieving their academic and professional goals. The audience will be able to read a short bio in their profile which includes information about their family, their lives in South African townships and their hopes for the future. Each profile also has a video where each student shares a bit more about themselves. Finally, there is more information on Afrika Tikkun and how its unique and holistic development model enables thousands of students to break the cycle of poverty and live their dreams.

    Watch Videos in Afrika Tikkun Future Leaders Playlist

    How donation cards embedded in the video work:
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