Celtic & Co. is a British fashion brand, offering luxury products made exclusively from the finest, all-natural fibres, predominantly produced in the UK. Based in Cornwall, founders Nick and Kath Whitworth have been running the business for 28 years, which is now one of the UK’s largest retailers of luxury sheepskin products.
Operating as a direct to consumer retailer, through UK, US, Canadian and Australian websites, dedicated call centre and a handful of small boutiques. Celtic’s sheepskin footwear is still handcrafted in their workshop in Newquay by their talented staff.
Nick states “Since 2014, our strategy has focused on profitable growth to protect Celtic in the long term by building up our equity. We’re still aiming to grow between 5-10% of our turnover YOY but focusing on a wide range of markets/opportunities to ensure we’re not over reliant on one market or territory. A key part of this strategy is international growth, demonstrated by our growth from 1% of total turnover being through exports in 2014/15 to 17% in 2017/18. Business to Business (UK and international) is another area of growth and diversification. We’ve recently partnered with trade agents in the UK and the US and are delighted to have secured our first major US trade customer with a $44,000 order!”
Kath explains - “Currently our business model is to run all overseas operations from our head office in Cornwall. We utilise the knowledge and experience of our logistics partners to ensure that we are exporting goods in the most efficient and cost effective way. By doing this we are keeping employment opportunity and supplier partnerships in the UK - supporting our local economy.
As we grow international business we will continually look at innovative ways to use natural fibres to create long lasting, timeless pieces that help transform us from a throwaway society into one that values sustainability. The manufacturing part of the business has its heart in Cornwall and that's where our boots and slippers will always be made.”
Celtic & Co
0333 400 0044
Music credit: "Brother", taken from the debut album from Manuka, 'To Invent Happiness'. Original music written and performed by Samuel Glazebrook: http://www.samuelglazebrook...