Confused people don't buy. It is important to have a clear and consistent brand.
Many experts think that branding is a waste of time. However, the reality is that we live in a very visual world. So if your brand isn't consistent, people will find it hard to identify who you are.
It is as easy as keeping your colors and fonts consistent. If your logo brand is blue on your website keep it the same way everywhere else.
Staying consistent will not only help customers recognize your brand easier but it will also help enhance your brand message.
If you have different logos or a crappy website people will think you're careless and won't take you serious. It's those little details that can define the way customers look at you.