[29:41] The marketing department is not typically considered a direct driver of revenue. But when marketing learns to becomes strategic about customer engagement in the ways Bernie’s guest on this episode describes, increased revenue is a natural outcome.
On this episode, Bernie speaks with Sandy Abraham, Head of Global Marketing & Brand Management at Forcam. Forcam provides shop floor management systems to manufacturers that enables them to increase productivity by 20% in less than 12 months. They are an industry leader that has worked with Mercedes Benz and other high profile manufacturing companies.
Sandy has led her marketing team in new directions by becoming a strategic contributor to the business. Her focus? Direct customer engagement and profitable partner events. It’s a novel approach for a marketing leader but has proven to be extremely effective. It’s one you’ll want to be sure you learn from. Listen now!
Read show notes: http://bit.ly/SBE-221
Outline of This Episode
[1:46] What is Forcam doing and what is Sandy’s role?
[2:40] Why marketing should be integral to the organization?
[4:23] Sandy’s approach to making marketing strategic
[6:02] Marketing can build trust with customers like nobody else can
[12:01] How Sandy has leverages affiliate marketing relationships in her industry
[15:40] Those who are passionate about marketing need to take things to the next level
[22:23] Tools used by the marketing department that generate revenue
Resources & People Mentioned
• The Digital Selling Benchmark Assessment Reporthttp://digitalsellingbenchm...
• The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jrhttps://itunes.apple.com/us...
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