Jeff Merrill was one of the first yacht brokers to film a video, post it on YouTube and use it to promote a boat for sale. He has become fascinated with how videos tell the story so much better than any other avenue and he continues to rely on video as a way of communicating to an international audience.
Since May of 2014, JMYS has embraced the use of short films to promote our trawler and tug listings. Almost all of our listings now include a video shoot; seller’s love it and buyers, after spending just a few minutes watching online, can get a real feel for the boat.
We do things our way, which is a lot different than most other yacht brokers. You’ve seen them, the all too common video “walk through” (where production consists of combining music to footage shot using an unsteady phone in the hands of a broker who is not paying attention to lighting, clutter and the surroundings. We want you to feel invited aboard and talk to you as if you are right there with us. Using this approach, we take time to point out features and wander through the boat to show you the space, access and layout. we call our listing promotional videos, #TalkThroughTours.
The first few years of our YouTube channel featured Jeff doing all of the talking, but our individual brokers are getting in on the filming action now and it has become a lot more entertaining for everyone. Our clients love that they get to “meet” the brokers offering the listings and quickly see that our team knows what they are talking about. We take the extra time and expense to give you a realistic presentation so that you know what each boat is all about before you send us an email or pick up the phone to schedule your own appointment to get aboard.
The JMYS You Tube channel in the early days did start out just shooting listings. After selling a trawler that was featured in a listing video, we add SOLD and kept them published as a resource for trawler fans. As we got more comfortable with the process of video and purchased the appropriate gear to improve our production, we started branching out. Our involvement with clients doing training after a purchase - answering a lot of the same questions and showing the same techniques over and over made it a natural step for us to shoot segments on common operational aspects of trawlers; like, what tools to have, how to change a strainer, using a windlass, etc. We have an in-depth series all about docking with our friend, Douglas Cochrane, called The Physics of Docking. There are so many topics to cover and it’s just too easy to “You-Tube-It” these days when you want to see how something is done. Please watch our #TrawlerSkills presentations to pick up a few tips and tricks. We’re certain our “how-it-can-be-done” explanations will improve your understanding of trawler equipment and systems.
We meet some fascinating/interesting/independent/intriguing people in our workplace (on the docks and on board trawlers) which has opened up another type of video to offer. Our #CruisingConversations series includes interviews with a variety of personalities to will give you a taste of the Trawler Lifestyle.
Each Thursday we like to highlight a specific video through our #TrawlerVision announcements on Social Media. It is a lot of fun for us to share these short films with you. Our video library is always expanding, so please check back often or subscribe to get notices when new features are posted.
If you want to learn more about cruising offshore, Jeff has collaborated with the folks at Boater’s University to develop a comprehensive online training course. The series is called Offshore Cruising. Preparing Craft and Crew. This is a pay-to-view series that includes many details that owner operator boaters need to be aware of. The course content is a distillation of the knowledge Jeff has acquired through his lifelong boating career – starting out racing sailboats competitively as a kid through his adult life as a trawler broker logging in tens of thousands of miles at sea with clients. We have included an intro film about the course on our YouTube channel which will show you how you can sign up. (Please be aware that we can also provide a Discount Code if you want to enroll. These codes and offers change over time – so please send us a note and we’ll provide the current promotion).
Thanks for watching, see you again soon.
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Music: Landras Dream by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org......)