278,010
  • New at Gucci Play all

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  • 2018: Fashion Shows & Campaigns Play all

    • Gucci Fall Winter 2018 campaign: Gucci Collectors - Duration: 74 seconds.

      • 1 month ago
      • 656,639 views
      Meeting the characters from the Gucci Collectors campaign for Fall Winter 2018 and the objects they have passionately collected. The family of outsiders gather together for an opulent banquet.
      Dire...
    • Gucci Men's Tailoring campaign: Harry Styles - Duration: 61 seconds.

      • 3 months ago
      • 606,543 views
      The famed song ‘Michelle’ plays as a soundtrack to the new #GucciTailoring campaign featuring Harry Styles in #AlessandroMichele’s latest sartorial designs.

      Photographer/Director: Glen Luchford
      A...
    • Gucci Fall Winter 2018 Fashion Show - Duration: 7 minutes, 16 seconds.

      • 6 months ago
      • 48,500 views
      Unveiled in a septic setting that resembled an operating theatre, the Gucci Fall Winter 2018 fashion show. Inspired by ‘Cyborg Manifesto’ by D.J. Haraway, the collection by Alessandro Michele featu...
    • Gucci Spring Summer 2018 Campaign: Gucci Hallucination - Duration: 102 seconds.

      • 7 months ago
      • 297,447 views
      Debuting the Gucci Spring Summer 2018 Gucci Hallucination video, featuring the artist behind the campaign, Ignasi Monreal, who plays the curator of the Gucci Gallery showing the classic art colors ...
    • Gucci Spring Summer 2018 Fashion Show - Duration: 10 minutes.

      • 1 year ago
      • 322,170 views
      Looking at the women’s and men’s fashion show by Alessandro Michele. Revealed in the multiple influences was a shoulder bag printed with Guccy in SEGA's font style, the entertainment and arcade gam...
    • Gucci Spring Summer 2018 Fashion Show: Short Edit - Duration: 61 seconds.

      • 1 year ago
      • 2,870,597 views
      Looking at the women’s and men’s fashion show by Alessandro Michele. Revealed in the multiple influences was a shoulder bag printed with Guccy in SEGA's font style, the entertainment and arcade gam...
    • Gucci Spring Summer 2018 Fashion Show Teaser - Duration: 34 seconds.

      • 1 year ago
      • 21,944 views
      Ahead of the women’s and men’s Gucci Spring Summer 2018 collection by Alessandro Michele, scenes from a car ride in Rome pay homage to ‘C'était un rendez-vous’—a short movie shot by film director C...
    • Gucci Cruise 2018 Campaign: Roman Rhapsody - Duration: 2 minutes, 1 second.

      • 1 year ago
      • 269,252 views
      Presenting the Gucci Cruise 2018 campaign video. Seen through director Chuck Grant’s point-of-view, the characters take front seat together with the elaborately-detailed and colorful collection. Th...
    • Gucci Cruise 2018 Fashion Show - Duration: 14 minutes.

      • 1 year ago
      • 424,153 views
      Unfolding inside seven rooms of the Palatine Gallery in Pitti Palace, the Gucci Cruise 2018 collection by Alessandro Michele was woven with a Renaissance influence. Gowns with crystals, pearls or b...
    • Gucci Cruise 2018 Fashion Show: Short Edit - Duration: 61 seconds.

      • 1 year ago
      • 3,146,374 views
      Unfolding inside seven rooms of the Palatine Gallery in Pitti Palace, the Gucci Cruise 2018 collection by Alessandro Michele was woven with a Renaissance influence. Gowns with crystals, pearls or b...
    • Gucci Cruise 2018 Fashion Show Teaser - Duration: 27 seconds.

      • 1 year ago
      • 19,993 views
      Antianatomy. Heart and soul of Gucci's origins, the Gucci Cruise 2018 fashion show will take place tomorrow in Florence. The collection will be revealed in one of the marvels of the city’s Renaissa...
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  • Special Projects | Gucci Play all

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  • 2017: Fashion Shows & Campaigns | Gucci Play all

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  • 2016: Fashion Shows & Campaigns | Gucci Play all

    • Gift Giving 2016: Gucci Garden - Duration: 61 seconds.

      • 1 year ago
      • 84,516 views
      The Garden of Ninfa, located in Cisterna di Latina, near Rome, is the setting for the Gucci Gift campaign film in the Gucci Garden. Directed by Floria Sigismondi, the romantic video features the Gu...
    • Gucci Fall Winter 2016 campaign | Director's Cut - Duration: 103 seconds.

      • 2 years ago
      • 841,321 views
      Presenting a video from the Gucci Fall Winter 2016 campaign. Wandering from tea houses to pachinko parlors with carefree abandon, the Gucci kids collide with the chaotic lights and sounds of Tokyo....
    • Gucci Pre-Fall 2016 Campaign - Duration: 31 seconds.

      • 2 years ago
      • 231,286 views
      Shot in a glass-domed aviary the Gucci Pre-Fall 2016 campaign features wandering flamingos, wild plants and piles of old books. In the wild space, Glen Luchford captures the cast of carefree charac...
    • Gucci Women’s Fall Winter 2016 Fashion Show: Long Version - Duration: 8 minutes, 47 seconds.

      • 2 years ago
      • 50,793 views
      “In my imagination there are always women, I was thinking about Caterina de’ Medici, layering her with diverse languages, in order for me to take a trip which starts at the Renaissance and arrives ...
    • Gucci Women’s Fall Winter 2016 Fashion Show: Short Edit - Duration: 74 seconds.

      • 2 years ago
      • 467,375 views
      “When I begin to work I try to give a voice to my poetic side which uses many languages, poetry is anything that manages to give a voice to something,”Gucci creative director Alessandro Michele. Pr...
    • Gucci Men’s Fall Winter 2016 Fashion Show: Director’s Cut - Duration: 8 minutes, 43 seconds.

      • 2 years ago
      • 30,349 views
      “The most important thing is the way you let the people dream about something,” Gucci creative director Alessandro Michele on the Men's Fall Winter 2016 Collection presented in ex Scalo Farini, Mil...
    • Gucci Spring Summer 2016 Campaign Film - Duration: 96 seconds.

      • 2 years ago
      • 608,518 views
      Presenting the director’s cut of the Spring Summer 2016 advertising campaign, a short film by Glen Luchford.

      Director and photographer: Glen Luchford
      Creative director: Alessandro Michele
      Art dire...
    • Gucci Spring Summer 2016 Campaign - Duration: 30 seconds.

      • 2 years ago
      • 1,107,382 views
      First look at the Spring Summer 2016 campaign short film, directed by Glen Luchford. The film was shot in Berlin, with scenes captured at dawn on the rooftop of the Maritim Hotel, designed by archi...
    • Gucci Gift Giving, featuring the Cruise 2016 Collection by Alessandro Michele - Duration: 2 minutes, 23 seconds.

      • 2 years ago
      • 31,870 views
      http://on.gucci.com/GucciGift19
      For the holiday season, a film by Harley Weir. Presenting a curated selection of the perfect gifts for you or for them—from finely crafted accessories featuring Gucc...
    • Gucci Women's Spring Summer 2016 Fashion Show - Duration: 5 minutes, 57 seconds.

      • 3 years ago
      • 786,955 views
      “To me clothes are an atlas of emotions. For this collection I tried to map what was in my head,” Gucci creative director Alessandro Michele on the Women's Spring Summer 2016 Collection presented i...
    • The Cruise 2016 Campaign — The Director’s Cut - Duration: 2 minutes, 48 seconds.

      • 3 years ago
      • 1,478,490 views
      Following a guest into a dance party in a villa outside Florence, the film directed by Glen Luchford captures the contemporary essence of Alessandro Michele’s Cruise 2016 Collection.

      Director: Gle...
    • The Cruise 2016 Campaign — A Short Edit - Duration: 68 seconds.

      • 3 years ago
      • 897,493 views
      In the ornate rooms of a villa outside of Florence, an exclusive party is taking place. Directed by Glen Luchford, the short film captures the contemporary essence of Alessandro Michele’s Cruise 20...
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  • Fragrances | Gucci Play all

    • On Set with Gucci Bloom - Duration: 19 seconds.

      • 1 year ago
      • 32,264 views
      Behind the scenes: bringing to life the idea of Gucci Bloom, in a campaign starring Dakota Johnson, Hari Nef and Petra Collins. They are captured in a day in the city, where the surrounding urbanit...
    • The Notes of Gucci Bloom - Duration: 33 seconds.

      • 1 year ago
      • 24,983 views
      A look at the notes that create a new olfactory narrative for scent Gucci Bloom by Alessandro Michele. Tuberose absolute harvested from India is interlaced with Jasmine bud extract to leave a fresh...
    • Gucci Bloom: The Campaign Film - Duration: 61 seconds.

      • 1 year ago
      • 2,239,820 views
      “I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are...
    • Gucci Bloom: Scenes from the New Campaign - Duration: 11 seconds.

      • 1 year ago
      • 13,649 views
      A look at the film campaign for new scent Gucci Bloom by Alessandro Michele. Spotted inside the vision captured by Glen Luchford, the campaign’s testimonials Dakota Johnson, Hari Nef and Petra Coll...
    • Gucci Guilty Absolute - Duration: 31 seconds.

      • 1 year ago
      • 16,612 views
      Creating the bottle: textures and colors of cigars and cognacs inspire the flacon design of new men’s fragrance Gucci Guilty Absolute.
    • Gucci Guilty Absolute - Duration: 31 seconds.

      • 1 year ago
      • 11,570 views
      Presenting a video on the ingredients inside the new men’s fragrance Gucci Guilty Absolute. The new scent created by Alessandro Michele and master perfumer Alberto Morillas features wood and leathe...
    • Gucci Bamboo – The New Campaign - Duration: 47 seconds.

      • 1 year ago
      • 32,439 views
      Presenting the new Gucci Bamboo campaign by Alessandro Michele and directed by Glen Luchford, bringing to life the fragrance's new sense of unconfined liberty. A woody and floral fragrance, Gucci B...
    • Gucci Guilty Absolute Campaign - Duration: 31 seconds.

      • 1 year ago
      • 99,429 views
      Created out of a special collaboration between Alessandro Michele and maître perfumeur Alberto Morillas, Gucci Guilty Absolute is the new men’s woody scent.
    • Gucci Guilty | Director's Cut - Duration: 2 minutes, 33 seconds.

      • 2 years ago
      • 368,495 views
      Presenting the new Gucci Guilty campaign. Starring Jared Leto, the story unfolds in Venice, a city that in the past allowed its people to transgress society’s norms, its liberated aura still circli...
    • Gucci Guilty Campaign - Duration: 31 seconds.

      • 2 years ago
      • 13,423,024 views
      Presenting the new Gucci Guilty campaign. Starring Jared Leto, the story unfolds in Venice, a city that in the past allowed its people to transgress society’s norms, its liberated aura still circli...
    • Gucci Guilty Teaser - Duration: 11 seconds.

      • 2 years ago
      • 2,850,498 views
      A special glimpse into the new campaign for Gucci Guilty fragrances.
    • Gucci Guilty Teaser - Duration: 11 seconds.

      • 2 years ago
      • 6,406 views
      A special glimpse into the new campaign for Gucci Guilty fragrances, launching tomorrow, September 2.
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  • Jewelry & Timepieces | Gucci Play all

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  • Accessories | Gucci Play all

    • Gucci Fall Winter 2017: Lace Pumps - Duration: 15 seconds.

      • 11 months ago
      • 19,148 views
      Crafted from lace and featuring a crystal buckle, inspired by a 50s shoe shape and the Sabot slipper from the eighteen-century, new pumps appear on a teleporter of the Gucci Fall Winter 2017 campai...
    • Gucci Fall Winter 2017: Ottilia Top Handle Bag - Duration: 16 seconds.

      • 11 months ago
      • 12,912 views
      Referencing vintage sci-fi, the Fall Winter 2017 campaign features the new Gucci Ottilia bamboo top handle bag with printed insects and metal studs. #gucciandbeyond
      Star Trek elements courtesy of C...
    • Gucci Fall Winter 2017: Falacer Sneakers - Duration: 16 seconds.

      • 11 months ago
      • 9,803 views
      Ready to be teleported, the new Gucci Falacer sneakers feature an elongated Web stripe and lurex details as seen in the Fall Winter 2017 campaign shot by Glen Luchford. #gucciandbeyond
      Creative di...
    • Gucci Spring Summer 2017: Sylvie Bag - Duration: 14 seconds.

      • 1 year ago
      • 14,193 views
      In a new compact shape finished with a top handle and a twisted detachable strap, the Gucci Sylvie bag features in the Gucci Spring Summer 2017 campaign.
      Photographer: Glen Luchford
      Creative direct...
    • Gucci Spring Summer 2017: GG Backpack - Duration: 14 seconds.

      • 1 year ago
      • 11,370 views
      The printed GG Wallpaper skirt, new eyewear and the GG backpack with printed appliqués recalling travel stickers on vintage suitcases in the Gucci Spring Summer 2017 campaign shot in Rome by Glen L...
    • Gucci Cruise 2017: Bengal Duffle Bag - Duration: 14 seconds.

      • 1 year ago
      • 9,721 views
      The GG duffle bag featuring brushstroke-style graphics and tigers amongst the colorful forest of the Gucci Bengal print from the Cruise 2017 collection.
    • Gucci Garden: The Souvenir Collection - Duration: 76 seconds.

      • 1 year ago
      • 11,852 views
      Collectable pieces created with embroideries exclusive to different regions of the world, Gucci Garden: The Souvenir Collection.
    • Gift Giving 2016: GG Motif Bag - Duration: 11 seconds.

      • 1 year ago
      • 6,058 views
      Colorful appliqués and red leather accents embellish the GG motif shoulder bag from Gucci Gift.
    • Gift Giving 2016: Gucci Ace Sneaker - Duration: 11 seconds.

      • 1 year ago
      • 16,711 views
      Inside the whimsical Gucci Garden, the embroidered Princetown slipper and Gucci Ace sneaker featuring the House Web stripe for Gucci Gift.
    • Gift Giving 2016: Gucci Princetown Slippers - Duration: 11 seconds.

      • 1 year ago
      • 8,323 views
      Featuring the Horsebit hardware and embroidered patches, the plush Princetown slippers from Gucci Gift.
    • Gift Giving 2016: GG Supreme Tote - Duration: 11 seconds.

      • 1 year ago
      • 6,632 views
      Walking in the Gucci Garden: a soft GG motif tote with black leather trim features a snake printed on the outside and the lining revealing the number 25.
    • Gucci Blue Blooms Accessories Collection - Duration: 83 seconds.

      • 2 years ago
      • 21,852 views
      The bags and shoes inside the Blue GG Blooms collection designed by Alessandro Michele.
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  • Eyewear | Gucci Play all

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  • Beauty | Gucci Play all

    • Gucci Intense Volume Mascara - Duration: 36 seconds.

      • 1 year ago
      • 21,309 views
      Behind-the-scenes with the campaign for the Gucci’s new Intense Volume Mascara.
      Music: ‘Into Black’ by Blouse, Captured Tracks.
    • Gucci Sensuous Deep-Matte Lipstick - Duration: 40 seconds.

      • 2 years ago
      • 32,661 views
      Created from a breakthrough formula, Sensuous Deep-Matte Lipstick’s intensely deep colors are achieved courtesy of rich, concentrated pigments. On first impact the oil and elastic polymers leave a ...
    • Gucci Infinite Eye Look - Duration: 73 seconds.

      • 2 years ago
      • 36,764 views
      Precisely outlined, framed with beautifully long lashes, Gucci Infinite Eye reveal an alluring depth. Watch the look come to life in our exclusive tutorial video.
    • First Look: Gucci Cosmetics’ New Spring Summer 2015 Color Collection - Duration: 48 seconds.

      • 3 years ago
      • 38,519 views
      Inspired by the Spring Summer 2015 runway show, the new Gucci Cosmetics collection is a master class in vibrant sensuality. Watch the look come to life in our exclusive behind-the-scenes video and ...
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