The Brand Builder Show
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  • The Brand Builder Show Introduction

    371 views 1 year ago
    My name is Mash Bonigala and I am a brand builder and brand strategist at a leading digital branding agency, SpellBrand. On this Brand Builder Show, I post 3 videos every week on how to create, build, launch and market a successful brand. I share my 20 years of experience building 100s of brands from around the world. Show less
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    • 7 Brand Awareness Strategies For Entrepreneurs - The Brand Builder Show #8 - Duration: 8 minutes, 56 seconds.

      • 6 months ago
      • 168 views
      How can customers buy from you and help you grow if they don’t know you exist? How can you claim those magazine write-ups or high-visibility reviews if nobody knows you’re out there?

      If your brand...
    • Planning For Small Business Growth - The Brand Builder Show EP#80 - Duration: 4 minutes, 15 seconds.

      • 8 months ago
      • 64 views
      Growth is not doing more of the same thing. It is both finding new ways of doing what you are already doing and also finding new things to do. But if you have grown your business, you have not only...
    • 8 Tips To Effective Google Adwords Marketing - The Brand Builder Show EP#79 - Duration: 4 minutes, 32 seconds.

      • 8 months ago
      • 69 views
      For small businesses struggling to keep their marketing budget to an absolute minimum, Google AdWords can seem like an attractive option. After all, this program offers an inexpensive way to drive ...
    • Do Your Customers Like Your Brand? - The Brand Builder Show EP#78 - Duration: 8 minutes, 37 seconds.

      • 9 months ago
      • 45 views
      What kind of attitude do your customers have towards your brand? Do they like your brand or dislike it? One could argue that if they are buying from us, they should like the brand. But in reality t...
    • The Pressure Cooker Principle Of Brand Building - The Brand Builder Show EP#77 - Duration: 4 minutes, 2 seconds.

      • 9 months ago
      • 25 views
      It's really great being your own boss and being able to run your business the way you want. You don’t have to share the credit for your success with other members of a faceless corporate entity. Of...
    • 5 Questions You Should Ask At A Marketing Pitch - The Brand Builder Show EP# 76 - Duration: 7 minutes, 17 seconds.

      • 9 months ago
      • 43 views
      Pitch sessions are a lot like interviewing for a new hire. The agency introduces itself, shows what it has to offer, and why you should hire them. It’s an opportunity for a company to get to know a...
    • 6 Tips On Surviving A PR Crisis - The Brand Builder Show EP#75 - Duration: 4 minutes, 44 seconds.

      • 9 months ago
      • 13 views
      All businesses are vulnerable to a public relations crisis, no matter what their size or composition. They can come from anywhere: employee mistakes or bad behavior, a defective product, or even a ...
    • How To Market To Young Adults - The Brand Builder Show EP#74 - Duration: 4 minutes, 38 seconds.

      • 9 months ago
      • 55 views
      A recent J.D. Powers and Associates study looked into the shopping habits and attitudes of young people between the ages of 22 and 29, asking them to rank different brands according to their prefer...
    • How To Cope With Business Failure - The Brand Builder Show EP#73 - Duration: 3 minutes, 54 seconds.

      • 9 months ago
      • 14 views
      Not a happy subject is it? But it is one every businessman needs to know about. And before you get depressed and stop reading, let me say that I am not talking about your business going down the dr...
    • 5 Simple Rules For Business Success - The Brand Builder Show EP#72 - Duration: 4 minutes, 15 seconds.

      • 9 months ago
      • 44 views
      Everyone has heard the dismal small business statistics. Every day, hundreds and even thousands of these companies are going under as they struggle to compete with larger and more established compe...
    • How To Convert Blog Readers Into Customers - The Brand Builder Show EP#71 - Duration: 6 minutes, 19 seconds.

      • 9 months ago
      • 33 views
      Blogging is a great way to reach new people in your target market. It allows you to share knowledge and become a thought leader in your industry while simultaneously generating new leads and sales....
    • How Over Marketing Can Hurt Your Brand - The Brand Builder Show EP#70 - Duration: 5 minutes, 42 seconds.

      • 9 months ago
      • 78 views
      It’s good to have a strong drive and commitment to promoting your brand, but there can be such a thing as too much. The thing is, there is such a thin line between excellent marketing and over-mark...
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