Being good on two wheels is in our blood: our founders started out making bikes. Since then, our love of the sport has grown to the point where we're now partners with two of the UK's leading outfits, Rapha Condor Sharp and Team Raleigh, as well as the official partner of the Tour of Britain.
We like to celebrate people who show a Driven by Something Different attitude - independently minded people who are confident in their own skin and want to make a positive impact on the world around them. As part of this celebration, we are proud to launch the ŠKODA Driver’s Seat Initiative.
The initiative was launched in partnership with the Prince's Trust and Paloma Faith who herself was helped by the Trust when she was a teenager.