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  • New Rolex Sea-Dweller - Baselworld 2017

    73,962 views 4 days ago
    Rolex is introducing the latest generation of its Oyster Perpetual Sea-Dweller, a legend among professional divers’ watches created 50 years ago in 1967.
    The new Sea-Dweller features a larger, 43 mm case and the new calibre 3235 movement, at the forefront of watchmaking technology and employed for the first time in a Rolex Professional category watch. To enhance the reading of the date, it is equipped, also for the first time, with a Cyclops lens on the crystal at 3 o’clock. The dial bears the name Sea-Dweller in red, a reference to the first model. Discover more on http://on.rolex.com/2nIoGS5 Show less
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  • New Rolex watches - Baselworld 2017 Play all

    Rolex is introducing the latest creations in its Oyster and Cellini collections. Like all Rolex timepieces, the new watches are covered by Rolex’s own Superlative Chronometer certification – symbolized by the green seal – guaranteeing that they satisfy performance criteria which exceed watchmaking norms and standards in terms of precision, power reserve, waterproofness and self-winding. The certification is coupled with an international five-year guarantee.
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  • Rolex Oyster Perpetual Collection Play all

    As symbols of achievement and sophistication, Rolex watches enjoy an unrivalled reputation for quality and prestige. Each Rolex is designed to last, made from noble and highly resistant materials, stringently tested and certified for its chronometric precision.
    • Rolex Datejust 41 - Duration: 31 seconds.

      • 3 months ago
      • 46,222 views
      Rolex Datejust 41 Rolesor, combining 904L steel and 18ct yellow gold, sporting the signature fluted bezel, champagne-colour dial and five-link Jubilee bracelet. This new version of the Rolex classi...
    • Rolex Datejust 41 - Duration: 33 seconds.

      • 1 year ago
      • 63,338 views
      The new generation of the classic Oyster Perpetual Datejust features an updated design in a 41 mm case and the new Rolex calibre 3235, a movement at the forefront of watchmaking technology. The Dat...
    • Rolex Datejust 31 - Duration: 27 seconds.

      • 3 years ago
      • 21,480 views
      In 18 ct yellow gold and with a diamond-set bezel and white mother-of-pearl dial, this Rolex Datejust 31 evokes the harmonious meeting of femininity and modernity, while maintaining its timeless he...
    • Rolex Day-Date 36 - Duration: 32 seconds.

      • 3 years ago
      • 56,364 views
      Rolex offers versions of the Rolex Day-Date 36 with luxurious colourful leather straps and matching dials. Presented in 18 ct yellow, white or Everose gold, these models add a novel touch to Rolex'...
    • Rolex Datejust 36 - Duration: 32 seconds.

      • 3 years ago
      • 51,521 views
      The Rolex Datejust 36 is the ultimate reference chosen by those who believe in timeless elegance. The Rolex Datejust 36 is available in a range of precious metals, including Rolesor, a unique combi...
    • Rolex Sky-Dweller - Duration: 16 seconds.

      • 3 months ago
      • 4,329 views
      The Rolex Sky-Dweller is the classic Rolex watch with practical functions for world travellers. Displaying a dual time zone and an annual calendar with patented Saros system, this version in 18ct E...
    • Rolex GMT-Master II - Duration: 32 seconds.

      • 3 years ago
      • 172,885 views
      This version of the Rolex GMT-Master II features a two-colour, single-piece ceramic Cerachrom bezel insert in blue and black representing day and night. Crafted to meet the needs of travellers, th...
    • Rolex GMT-Master II - Duration: 31 seconds.

      • 3 months ago
      • 14,240 views
      The Rolex GMT-Master II in 18ct white gold features a unique red and blue Cerachrom bezel in virtually scratchproof ceramic. Originally developed in 1955 for intercontinental airline pilots, the GM...
    • Rolex GMT-Master II - Duration: 38 seconds.

      • 3 years ago
      • 135,500 views
      This Rolex Oyster Perpetual GMT-Master II is a world first. Revealed at Baselworld 2014, it is equipped with a two-tone Cerachrom bezel insert in red and blue. It combines the best of Rolex innovat...
    • Rolex GMT-Master II - Duration: 26 seconds.

      • 3 years ago
      • 49,252 views
      The Rolex Oyster Perpetual GMT-Master II is the ultimate watch reference chosen by serious travellers and professionals who fly the world. Crafted to meet the needs of international pilots, this av...
    • Rolex Cosmograph Daytona - Duration: 31 seconds.

      • 3 years ago
      • 102,616 views
      In 2013, the Rolex Cosmograph Daytona, the iconic racing chronograph, was presented for the first time in 950 platinum. This model has an ice blue dial and a chestnut brown monobloc Cerachrom bezel...
    • Rolex Day-Date 40 - Duration: 25 seconds.

      • 2 years ago
      • 70,800 views
      The generation of the prestigious Oyster Perpetual Day-Date unveiled at Baselworld 2015 features an updated design with a 40 mm case as well as a mechanical movement, calibre 3255, which sets a new...
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  • Rolex Cellini Collection Play all

    The Cellini collection is a contemporary celebration of the eternal elegance of traditional timepieces. The new Cellini Time offers a touch of eternity, its bezel resplendent with pure diamonds.
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  • The Rolex Way Play all

    Rolex’s unique mastery of every aspect of watchmaking fuels its quest for perfection. The only way to ensure that every part, every element and every assembly meets our own impossible standards is to conceive, design, manufacture and test all our watches in-house, the Rolex way.
    • The Rolex Way - Datejust - Duration: 31 seconds.

      • 1 year ago
      • 133,244 views
      The Datejust is the ultimate ‪Rolex‬‬‬‬‬ classic. Introduced in 1945, it was the world's first self-winding wristwatch chronometer to display the date in a window on the dial, and the first Rolex e...
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    • The Rolex Way - GMT-Master II - Duration: 31 seconds.

      • 2 years ago
      • 60,175 views
      The first Rolex to feature a Cerachrom bezel, is an iconic two-time-zone watch with an arrow-tipped 24-hour hand and a graduated rotatable bezel. A legend of the jet age, the original red and blue...
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    • The Rolex Way - Pearlmaster - Duration: 31 seconds.

      • 1 year ago
      • 16,144 views
      The Pearlmaster is Rolex's crowning jewellery watch. Only available in 18 ct yellow, white or Everose gold, it is distinguished by uniquely rich dials and exquisite gem-settings of diamonds, sapphi...
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    • The Rolex Way - Explorer - Duration: 31 seconds.

      • 6 months ago
      • 26,727 views
      The Rolex Explorer embodies the spirit of adventure and the perseverance that lies behind every exploit. On 29 May 1953, Rolex Oyster watches equipped the expedition of Sir Edmund Hillary and Tenzi...
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    • The Rolex Way - Yacht-Master II - Duration: 30 seconds.

      • 2 years ago
      • 36,108 views
      A regatta chronograph created specifically for yacht racing, features a unique countdown with mechanical memory. Designed for legibility, no matter what the conditions, this is the watch created to...
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    • The Rolex Way - The Day-Date 40 - Duration: 31 seconds.

      • 1 year ago
      • 45,134 views
      The Day-Date 40 is the new generation of #Rolex’s most prestigious model. It features a redesigned 40 mm case and a new mechanical movement, calibre 3255, integrating 14 patents for superlative per...
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    • The Rolex Way - Daytona - Duration: 30 seconds.

      • 6 months ago
      • 19,293 views
      The Rolex Daytona is an iconic chronograph that was born to race. Named after a legendary beach and speedway in Florida, it features a tachymetric scale on the bezel to measure speed and is powered...
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    • The Rolex Way - Milgauss - Duration: 31 seconds.

      • 1 year ago
      • 56,727 views
      The Rolex Milgauss was engineered for scientists working to uncover the mysteries of the universe. It was developed in 1956 as a pioneering anti-magnetic watch to safeguard its precision against st...
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    • The Rolex Way - Sky-Dweller - Duration: 31 seconds.

      • 2 years ago
      • 35,477 views
      The distinctive timepiece for global executives who need to keep track of time at a glance. Its red triangle always points to the time at home, while its conventional hands follow you around the wo...
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    • The Rolex Way - Rolex Deepsea - Duration: 30 seconds.

      • 2 years ago
      • 45,971 views
      The Rolex’s most over-engineered divers’ watch, featuring the patented Ringlock System. This a lightweight nitrogen-alloyed internal frame is capable of withstanding over three tonnes of force at a...
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    • The Rolex Way - Duration: 91 seconds.

      • 6 months ago
      • 25,457 views
      Look in all the dictionaries. There is no word for what we do. There is only a way. The Rolex Way. Discover more on http://on.rolex.com/2bN5MR2
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    • The Rolex Way - Made in Switzerland - Duration: 31 seconds.

      • 2 years ago
      • 177,938 views
      Only Rolex can make a Rolex. We design, develop and produce in-house all the essential components of our watches in our state-of-the-art facilities in Switzerland, from the casting of the gold allo...
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  • Rolex and The Arts Play all

    Since its inception at the beginning of the 20th century, Rolex has always encouraged individual excellence and the pursuit of perfection. Rolex makes a unique and lasting contribution to culture around the world.
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  • Every Rolex tells a Story Play all

    Every Rolex watch has a story to tell: from its journeys and adventures in the deepest depths or on the highest summits, it has seen the world and experienced almost everything. Here, ten Rolex Testimonees share with us the personal stories and memories that their Rolex watches embody. From turning weakness into strength, of milestones of success, or of unimaginable accomplishments to a nostalgic look back in time.
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