When you win the Lucky For Life top prize, you don’t just win $1,000 a day for the rest of your life. You win the chance to wake up every morning and be more you. You to the fullest. Good you. Fun you. The you you always wanted to be. To follow your whims. Fuel your passions. Or just, you know, do whatever. Because you no longer have to ask, “What will today bring?” You ask, “What will I bring today?” Good? Or fun? It’s all up to you. And your thousand dollars a day.