FICCI CASCADE

In the recent past India’s economic growth story has attracted world’s attention bringing new challenges for the domestic economy. One of the challenges currently faced is the growing illicit trade in counterfeits, pass offs and smuggled goods. Counterfeits, pass offs and smuggled goods are also threatening brands not only in every region of the country but is widespread in the world. Contraband and counterfeit products hurt the integrity of the brand and further dilute the brand owner’s reputation. This not only results in erosion of sales of the legitimate product but by further [CASACADE]s onto affect the consumers in the form of health and safety hazards.
With the above insight the Federation of Indian Chambers of Commerce and Industry (FICCI) took the initiative to dedicate a forum by establishing the Committee Against Smuggling and Counterfeiting Activities Destroying Economy - CASCADE on 18th January, 2011 at FICCI Federation House, New Delhi.