Plastic pollution is a problem. Fact. It’s time to get smarter with the way we use plastic because when used right, it is a sustainable material for people and the planet. So we’re choosing to tackle the plastic crisis differently.
Have you heard of waste pickers? Over 3 billion people live in countries without formal waste management. This has created an informal waste picking economy. India alone has 1.5 million waste pickers who work tirelessly to collect and sort plastic waste that could otherwise pollute the world’s rivers and oceans. This plastic waste can then be recycled and repurposed, giving value back to the plastic that already exists in the world.
But waste pickers are vulnerable to exploitation, volatile prices and poor working conditions. Through our NEW Community Trade partnership, we’re working with waste pickers to recycle plastic waste and support them with access to more sanitary working conditions and a fair price for the waste they collect.
From 2019, our recycled 250ml haircare bottles will contain 15% of Community Trade recycled plastic.
Working in collaboration with small waste picker communities, we plan to increase this amount over time, starting small and scaling up in a responsible and sustainable manner. Find out more about how we will fight for people and the planet with our NEW Community Trade Recycled Plastic online: www.thebodyshop.com/CommunityTradePlastic
Love this video? Let us know what you’d like us to do next in the comments below!
Don’t forget to visit The Body Shop YouTube channel for make-up and skincare how-tos, and lots of videos on our Community Trade partnerships.
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