KiRiVOO Founder & CEO Ines Karu-Salo talks about the brand and what made her move away from fast fashion towards more sustainable and ethically made products. Explore KiRiVOO.com
KiRiVOO is an awarded slow fashion boutique label for modern, thoughtful and strong women. KiRiVOO creates classy & chic elegance from certified sustainable fabrics (organic cotton, organic silk, bamboo viscose, organic cotton blend fabrics sourced from EU). All collections are designed by acclaimed fashion designers.
We design and manufacture with consideration to the environmental and social impact. Since 2016 when we launched our 1st collection, all garments have been lovingly handmade by professional seamstresses in Estonia. We do not run sale campaigns and produce on-demand basis in order to reduce waste, and offer affordable high-quality apparel in an efficient yet personalized way.
In recognition of advancing social and environmental sustainability, KiRiVOO has been awarded with the Good Brand Award badge 2019.
Ines Karu-Salo is an experienced retail entrepreneur from Estonia (former co-founder of Mothercare Baltics), currently based in London or Tallinn. She enjoys shaping the world and doing things that matter. Her LinkedIn profile: https://www.linkedin.com/in...
Producer: Ines Karu-Salo
Background music: Scandinavianz - Oceanside, Coldplay - Adventure of the Lifetime