Overly launched in 2014 line with its core product - the Overly app, becoming the first agency in the Baltics that solely focuses on augmented reality (AR) technologies and the development of AR solutions. To this day, it firmly holds its position as the only provider of marker-based and markerless augmented reality experiences in video and 3D formats in the region.
Without visual props, the Overly app is best described as a tool that breathes life into static photos, banners, ads or other print media, providing businesses and organizations with an interactive platform to boost their storytelling efforts. The Overly app places virtual content into a user’s perception of the real world - be it a video or a 3D model. Traditional media, on the other hand, presents its content separately from reality.
However, our product doesn’t diminish the traditional media, but rather gives it a second life. Almost all pieces of traditional media can be captured and turned into AR-enabled photo markers. Once a marker is uploaded onto our internal system, it can then be scanned with the Overly app and the content that our clients have prepared shows up.
We have teamed up with numerous publications to date, showing some incredible customer engagement, but magazines and newspapers are just the tip of the iceberg. The app can also be used in education to banish any boredom that was once present in the classroom. It can also spruce up marketing materials, be it brochures that showcase one’s product or an augmented reality business card to vow their potential clients or partners.
Whilst artists often use augmented reality to give a soft digital edge to their masterpieces, advertisers tend to use our app to take their campaigns to new heights by awakening larger outdoor banners.
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