Der Clip "Sprung ins Glück" von LOTTO Bayern über die GlücksSpirale hat den Best Corporate Advertising Award des EL Advertising Awards 2017 gewonnen!
The Clip "Jumping for joy" from LOTTO Bayern about the GlücksSpirale won the Best Corporate Advertising Award - EL Advertising Awards 2017!
The GlücksSpirale is the German social lottery from the German Lotto and Toto Block (DLTB) which awards winners a top prize of €7,500 a month (immediate annuity – for a lifetime). Every year the GluecksSpirale supports hundreds of charitable and social projects.
For the time being the “Staatliche Lotterieverwaltung Bayern” is responsible for all GluecksSpirale activities.
This clip was the result of a film award from the GlücksSpirale last year (GluecksSpirale Film Award 2016: www.gluecksspirale-filmaward.de). The winner clip was that successfully and presented the message of the brand GluecksSpirale that well, that we used it for a viral internet campaign with the focus on Social Media. The clip was produced by:
- Screenplay & idea: Johannes Felker
- Actors: Rosi Rotter, Johannes Felker, Bernhard Felker
- Camera: Andrea Loerincz
- Editing: Andrea Loerincz, Johannes Felker
In this clip you can see an older lady right before she would be transported to a retirement home. Just in time she finds out that she won at the GluecksSpirale lottery. Immediately she begins to escape her fate and enjoys life to the fullest – with the highlight of a skydive.
Rosi Rotter who plays the older lady in the clip is actually the oldest German who does parachute jumps. She is 93 years old and likes to skydive since she is 75 years.