In Pursuit

In Pursuit - The Uptown Boutique is where fashion encourages self-expression and community. It all began with a bold idea: a boutique in a hot pink truck. Our truck-based boutique was welcomed by the community with open arms. However, the arrival of the COVID-19 pandemic led to a major shift. 

On June 19th, 2020, we officially opened our first stand-still location, ready to brave this new business with room for social-distancing. Fast forward to 2024, we are two years into our new home location,📍20 King Street, Saint John, New Brunswick. With a few dozen coats of hot pink paint, we transformed a new brick-and-mortar space into a vibrant, welcoming atmosphere. We offer unique fashion finds, funky giftware, and friendly service! 💖

Visit us at our World Headquarters for a one-of-a-kind experience. Whether you're here for style tips or just to explore, we're excited to have you. Thank you for being part of our journey!