We all know that women make the majority of healthcare decisions, many filling the role of “Chief Health & Wellness Officer” for their families. Healthcare providers need to know how to appeal to women—a target audience that is disproportionately attuned to poor service. We conducted an immersive digital qualitative study with female healthcare decision makers. Our study findings offer pragmatic, primary research-based advice for healthcare executives with implications on operations, capital expenditures, patient services, amenities, marketing, communication and more. These curated selfie-videos represent verbatims meant to bring our participants to life.