#Sales #Marketing #B2B
Today’s marketers are spending more time and resources creating engaging content to educate the buyer and helping them walk through the buying journey.
Then all this valuable content is housed all across the internet only to be slowly released to the buyer via long and tedious drip campaigns. Why are we forcing our buyers to fill out long web forms to download a whitepaper. Or create a new profile on yet another social network to watch a video. Or sign up for a newsletter and wait a week for new content to arrive.
In the age of Netflix with tons of personalized content served to us on-demand, shouldn’t there be a better way to deliver content to your buyers?
Good news, there is a better way with the Social27 Playlist!
Instead of making the buyers search and wait to consume the valuable and engaging content, the Social27 Playlist delivers a collection of binge-worthy content to your buyers that is directly mapped to their needs and unique areas of interest.
You will also get content engagement insights, not just views and downloads- thus showcasing your impact on sales and justified ROI on marketing investments.
You can go even further in accelerating the buyer’s journey by adding the Social27 AI Assistant to the Playlist. This will allow buyers to continue their research and ask clarifying questions, the digital assistant can even invite a human expert to the chat or schedule a follow up meeting.
This hand-off provides sales reps with context and engagement insights from the buyer interaction to ensure they continue to speak to the buyer’s needs.
What if you could accelerate the buyer’s journey from ninety-days to nineteen-minutes?
Imagine the possibilities!
Go to Social27.com for more information and take your marketing game to the next level.