Tony Lux - French Way

BONJOUR! I am Tony Lux, the original inventor of Marketing Luxury Goods, the French Way. Based on extensive research and one-on-one interviews with more than 50 of the most legendary CEOs of luxury brands in the world — from Louis Vuitton and Coco Chanel, to Dom Pérignon, Montblanc and Rolex — I identified how the most elite brands applied the French Way to their marketing.