Samuel Sanders

Do you ever look at a business or invention and wonder, “How did they come up with that?” Your Next Big Idea tackles that question by teaching you an innovative idea-development process. The book is designed to be interactive, with each section featuring exercises and information that will challenge your perspective. No matter what your current level of creativity, ideation, or problem-solving skills, this book will show you how entrepreneurs, business professionals and everyday people come up with game-changing ideas. 

Samuel Sanders is an award-winning entrepreneur who has seen entrepreneurship, innovation, creativity, problem-solving, and ideation in action at a Fortune 500 company, an Inc. 5000 fastest-growing company, incubators, and companies he started himself. In this book, he takes the lessons he has learned from these vastly different worlds and combines them into an all-in-one book that will show you how to tackle problems and come up with game-changing ideas.