Swishing LISTERINE® is a bold experience. Does that make LISTERINE® users bold? To find out, we conducted a real, scientific study. The Study of Bold. What we found was astounding. And true! Our Study of Bold shows that LISTERINE® user are statistically more likely to have sat in the front row of concerts, participated in food fights, and skydived!* Watch – we’ll show you.
So does LISTERINE® lead to bold? Swish for yourself and see! Bring out the Bold™.
*Based on self-reported data from a survey of consumers in the US, UK, Germany, Brazil, Thailand, and Japan. User statements apply to certain countries in survey.
Learn more about LISTERINE® and the Study of Bold at www.listerine.com/BringOutTheBold.