There are 3 secrets to success that make Google Ads work. With them, you'll find profitability and run your campaigns forever. Without them you'll fail, give up, and miss out on a ton of opportunity.
All you have to do to make Google Ads work is get great search terms, provide a great user experience, and track everything. If you do that, you'll crush it at Google Ads and get a ton of leads and grow your business.