UniFirst Corporation
  • UniFirst Uniforms: Gain a Competitive Advantage

    10,764 views 3 years ago

    This is a tale of two businesses trying to give their bottom lines a power boost.

    Charlie's Champs is a hard-working crew with good intentions, but they're struggling to drum up business.

    To create some buzz, Charlie invested in some billboard advertising.

    And here we have Harry's Heroes, the Champ's main competitor. Harry's strategy to improve business was a new employee uniform program from UniFirst... just look at his team, standin' tall and proud ...ready for a productive work day....

    So how will these two hero squads fare? Let's find out...

    Charlie's on a routine repair mission, but the customer hesitates to let him in because he looks similar to a dangerous thug she heard about on the nightly news.

    Then there's Harry on a similar repair mission. Upon seeing the professional-looking employee in his UniFirst uniform, his customer instantly feels safe and confident... and welcomes him in.

    The day is saved! Granny can't help but snap a quick selfie with her hero! Later, she shares it online and posts a glowing review of Harry's company!

    Word of Harry's Heroes' professionalism spreads fast. The team is getting called into action more than ever before and sales are climbing! Their uniforms project a clean, consistent image that customers trust, and the team has never felt better.... or been more productive.

    Now, let's check in on how Charlie's billboard is working out, shall we?

    After a long day of business heroics, Harry leaves his dirty uniforms at work to be picked up and cleaned by UniFirst. He comes home looking and feeling great.

    Across town, Charlie receives a very different reception.

    Before he's allowed in the house, his wife orders him to remove his dirty work clothes to prevent contaminants from entering their home. This is a typical evening for Charlie... more laundry to do... more damaged work clothing.

    Charlie's sick and tired of losing business to Harry's Heroes. He decides to take a closer look at Harry's business, and spies a UniFirst truck dropping off clean, crisp uniforms for Harry's entire team. Now he knows their secret weapon!

    He's blown away at the value Harry is getting! For ONLY about the cost of a cup of coffee per day, each of Harry's employees gets:

    • 11 sets of brand new, image-enhancing uniforms
    • Scheduled pickup and deliveries
    • Hygienic laundering
    • Automatic repairs and replacements
    • FREE shirt pressing
    • Great customer service

    And the UniFirst uniforms really improve the team's morale and business image!
    The decision was simple. Charlie gave his employees a business image makeover! He chose personalized polos and jeans to distinguish his team from the competition and to boost what he cares about most... his bottom line!

    YOU TOO can turn your team into true superheroes. Contact a UniFirst Representative today. Your employees, your customers, and your bottom line will thank you!

    Call (800) 455-7654
    Or visit www.unifirst.com Show less
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