The family company La Via del Tè was set up in 1961 in Firenze, through the enterprising spirit of Alfredo Carrai, a true visionary int...
The family company La Via del Tè was set up in 1961 in Firenze, through the enterprising spirit of Alfredo Carrai, a true visionary introducing the culture of tea in Italy, an historically “coffee-oriented” country, occasionally accustomed to bagged tea. After more than fifty years the business is still family, with the six children joining the company. The Italian natural sensibility for good drinks and good food is part of us : tea is an universal drink with thousand sensory nuances; tea speaks of the ease of familiar movements, comfort and refined rituals and our goal is to share our passion and make every cup of tea a unique experience. To complete Alfredo’s dream, La Via del Tè has opened three store brand in Firenze, a 360 ° tea concept, which allows the direct interaction with end consumers.