Welcome back to Unskippable Labs -- a series of experiments in content to understand video advertising. An Ad for the Ages is our second experiment tackling the question: Should storytelling change for customers of different ages? What does it mean for your client's video strategy?
You can get the whole story here: https://www.thinkwithgoogle...
An Ad for the Ages tests three different types of content to explore whether people of different ages respond in different ways.
Want more Unskippable Labs? Check out our first experiment, The Mobile Recut, which explores storytelling by recutting a TV ad to see if we could make it more unskippable → https://youtu.be/6HHgzEGwil...
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