How are brands rethinking content to rise above the clutter at live events? Get a behind the scenes look at adidas’ breakthrough content strategy for 2014’s biggest sporting event, the World Cup. Witness their real-life learnings as they plan, produce and launch content for YouTube - including ‘The Dugout’, a multi-episode live series that allowed adidas fans to connect with their favorite footballers in real time.
Tom Ramsden, Senior Global Director, adidas Football
Rob Hughes, Global PR & Social Media Manager, adidas Football
Layla Anna-Lee, Host, KICKTV
Jimmy Conrad, Host, KICKTV
Hugh Wizzy, Host, KICKTV
Gareth Leeding, Creative Lead, We Are Social
Joe Weston, Account Director, We Are Social
adidas Football: http://youtube.com/adidasfo...
Produced by Portal A: http://portal-a.com