YPB has built the world’s first end-to-end brand protection and customer engagement franchise and the launch pad is now built for significant revenue growth.
YPB is ripe to benefit from sweeping global trends which especially Australian exporters must capitalise upon, the rapidly rising Pan Asian middle class, the decline in Mass marketing and the rise of one on one communication and the important need for Governments to better protect Vital Documents.
YPB solutions offer real protection for Brands and Governments
We work with governments to protect important documents like passports, and vital records. Now our expertise will benefit global brands to product their products and customers. YPB’s technology is already installed in around 20% of the annual supply of the world’s e-passports
YPB has solutions to Protect, Detect and Connect worldwide.
Our patented forensic covert marker can be incorporated into printing inks, dyes, and plastic components of a product, or its packaging. The tracer can’t be seen, copied or destroyed
and YPB’s scanners can easily detect our forensic covert marker, giving brand owners immediate confirmation of authenticity.
YPB also offers a secure logistics overlay, allowing product to be scanned and authenticated by: item, box, pallet and shipment - at every stage, from point of manufacture through to the final destination.
YPB’s Connect platform allows brands to directly engage with their customers. This dialogue starts at product authentication, but can be used to promote products, generate sales and learn more about customers. The platform can also deliver targeted marketing based individual customers’ preferences.
YPB protects brands and grows brand equity by empowering Governments and businesses to protect their brand, detect counterfeit activity, and connect directly with their customers.
YPB Protect, Detect, Connect.