video marketing - video marketing trends for 2018
The main idea is to follow a successful video marketing strategy that you can scale every year.
How to do video marketing for local businesses.
Video marketing in 2018, maximize video reach on social media. Many small businesses have achieved impressive results with video marketing.
Their success comes from detailed knowledge of what works and what doesn't for their target audience.
Here are a few tips to consider when rolling out a video marketing campaign.
Find out what your audience wants to know about your service or product.
Google searches and Google Trends can give you some insight into questions that customers ask online.
Sites like Reddit.com and Quora.com may also have discussions on related topics.
Showcase a happy face for the company.
Don't assume that the salespeople at your company are the ones that will look best in front of the camera.
Find the person in the office that has the best smile and have them be the face of the company.
Nobody has to know that your company spokesperson is a janitor or secretary.
Production value is not the key to a great video.
You don't necessarily need professional equipment; just make sure the picture is focused and balanced.
You can create an excellent video without a script, even if you do not have any experience.
No need for a video production crew.
If you're camera shy, graphics can tell your stories.
A slide show or screencast can get the message across very successfully.
Be sure to start with a tight script that makes the information clear and easily understood.
Google Search Stories
Google search stories are an excellent way to create effective video marketing content.
The Search Stories Creator guides you through the process as you choose categories, images, music, text and maps.
When you're done, preview your work and create a title and description for your story. https://youtu.be/bGHAjzC-m9A