Park Howell Business of Story
  • Own Your Story: Your DIY Guide to Craft And Tell Compelling Brand Stories That Sell

    1,018 views 1 year ago
    Customers and clients use the DIY Story Cycle workbook to clarify their brand story to separate themselves from their competition and connect on a more human level with their customers and audiences to move them to action.

    It’s an interactive PDF written by Park Howell that enables you to capture all of your thoughts and story within the workbook and save it and revise your story as your business flourishes.

    Get your online interactive workbook on my website:

    In your interactive workbook, you’ll work through the steps to uncover your brand story:
    Chapter 1: Claim your #1 position in the market: What do you do better than anyone else?
    Chapter 2: Learn how to tell your story in terms that directly connect with your market.
    Chapter 3: Define your narrative goals to move your revenue and growth needles.
    Chapter 4: Unveil your unique value proposition to make your offer urgent.
    Chapter 5: Step through and outline your story SWOT analysis. Chapter 6: Humanize your offering by getting absolutely clear on your emotional promise.
    Chapter 7: Map your audiences so you know what story to tell them when and where.
    Chapter 8: Learn how to celebrate customer milestones to keep them on your brand journey?
    Chapter 9: Step beyond making money and learn how to truly empower your customers.
    Chapter 10: How to create happy customers, repeat business and word of mouth marketing.

    Who is How To Craft and Tell Brand Stories That Sell for?

    ** Founders/CEOs
    ** B2B & B2C Marketers
    ** Marketing & Sales Directors
    ** Leaders and Communicators in Professional Services Firms
    ** Solopreneurs, Entrepreneurs and Start-ups
    ** Small & Mid-Sized Businesses
    ** In-house Marketing Executives
    ** Ad Agency Executives
    ** Leadership Coaches
    ** How do I use the brand workbook?

    How you ultimately use this DIY workbook and the value it brings to your brand is all about the effort you put in and the discipline you apply to having a well defined and powerful brand story strategy.

    Once you’re finished your workbook, you can do what a lot of people do, and sign-up for a story session to help you finalize your brand story. Learn more at Show less
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