Disruption and innovation are shaping the future of every industry. The great equalizers — technology, mobility, and the Internet — have disrupted every industry and made customers smarter, faster, and in control like no other time in history. How do you pivot your entire ecosystem to this new customer experience? Introducing Salesforce Lightning — the fastest, most complete approach to putting your customers at the center of everything you do, now and in the future. Welcome to the Age of the Customer.