Sir Peter Blake, a leading figure in the art world, and often referred to as the ‘Godfather of British Pop Art’, has been commissioned by Mandarin Oriental Hotel Group to create a collage which will cover Mandarin Oriental Hyde Park, London’s iconic façade during part of the hotel’s comprehensive phased renovation.
The immense collage entitled Our Fans, has been created to provide an eye-catching diversion along Knightsbridge. Our Fans, the largest artwork Sir Peter Blake has ever created, is a collage of 100 prominent faces, from Morgan Freeman and Helen Mirren to Joanna Lumley and Jenny Packham. All are regular guests at Mandarin Oriental Hyde Park, London as well as fans of the Group’s hotels around the world.
“Some of my first works were collages of crowds of people; this piece is in the spirit of The Beatles 1967 Sergeant Pepper’s Lonely Hearts Club Band album,” said Sir Peter Blake, the artist responsible for this iconic album cover. It is therefore entirely apt that Sir Paul McCartney and fellow Beatles' bandmate Ringo Starr should feature in the poster, during the 50th anniversary of the album.
The collage has become Blake’s trademark format and one that he has returned to time and again over the years. “This artwork was very different to my usual way of working”, he said. “A collage is very time consuming and laborious, but this was more a matter of arranging the figures and making them work together - making sure no one had a cut-off shoulder or missing legs - that’s the skill of it. It was an amazing project to work on. Hopefully, people passing by will try to spot celebrities they recognize,” he added.
Displayed prominently on the front of the building, this striking work is a visual treat. “We are delighted to showcase this original piece by such a talented artist in London, the home of our European flagship hotel,” said Jill Kluge, Mandarin Oriental’s Group Director of Brand Communications. “Mandarin Oriental Hyde Park is part of the fabric of London life, and this exciting renovation project is designed to confirm it as one of the leading luxury hotels in the world. Sir Peter Blake’s artistic masterpiece not only pays tribute to the city, but also celebrates the Group’s global reach, in a truly original way,” she added.
Mandarin Oriental’s creative advertising agency, LONDON advertising, created the concept of the poster, and interviewed Sir Peter Blake about this project.
About "He's a Fan/She's a Fan":
Mandarin Oriental’s ground-breaking advertising campaign. “He’s a Fan/She’s a Fan” elegantly connects Mandarin Oriental’s well-recognized symbol - the fan - with international celebrities who are loyal fans and regular visitors to the Group’s hotels. With stunning photography and videography created by the late and great celebrity photographer Patrick Lichfield, and more recently the award-winning photographer, Mary McCartney, the campaign currently features 29 international personalities. In appreciation of their support and participation in the campaign, Mandarin Oriental makes a donation to each celebrity’s individual choice of charity.
About Mandarin Oriental Hotel Group:
Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the world’s most luxurious hotels, resorts and residences. Having grown from its Asian roots into a global brand, the Group now operates 29 hotels and eight residences in 19 countries and territories, with each property reflecting the Group’s oriental heritage and unique sense of place. Mandarin Oriental has a strong pipeline of hotels and residences under development, with the next hotel opening planned in Doha.