machiiro

machiiro is a YouTube channel sharing stories from Amami Oshima and beyond, told from a local perspective.
Run by the editorial team of Machi-iro Magazine (founded in 2007), we document the real lives and voices of Amami through interviews with local producers, community leaders, and residents.

To reach more people, we also create travel vlogs from other parts of Japan.

🌏 About Amami Oshima
Amami Oshima is a remote island of Kagoshima Prefecture in southern Japan, part of the Amami Islands. It is Japan’s third-largest island outside Japan’s four main islands, after Okinawa Island and Sado Island. It sits around 28°N, roughly halfway between Kagoshima City and Okinawa Island.

The island features lush subtropical forests, rare wildlife, and beautiful coral reefs.
In July 2021, it was inscribed on the UNESCO World Heritage List as “Amami-Oshima Island, Tokunoshima Island, the northern part of Okinawa Island, and Iriomote Island.”