The new tv ad from IDA shows how Irish culture and heritage have had a positive effect on Ireland's corporate environment, making it a great place for business- in short, What makes Ireland great, makes Ireland great for business.
IDA Ireland has launched a new major marketing campaign. Its theme is Ireland's ability to supply the fresh thinking and creativity which innovation needs to flourish. It stresses the part that the people of Ireland can play in making innovation happen. Ireland, is the place where innovation comes naturally