With practical resources to assist your daily challenges, combined with inspiration and the the latest trends, Econsultancy provides all the support you need to supercharge your digital abilities. Our research, events, online resources and training help our 250,000+ registered users make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.
Integrated Marketing Week is the premier event for marketers who are looking to effectively deliver a unified customer message across ALL marketing channels, while also optimizing their marketing budget. Find out more now at http://www.imweek.org/
IMW13 Google Hangouts
Get a taste of some of the great IMW13 speakers and content we'll be offering at our series of Google Hangouts. All hangouts are livestreamed and available on the Econsultancy YouTube Channel. Join into one of our upcoming hangouts and participate in the discussion!
Upcoming Hangouts include:
*Video expert series: Channel integration*
*May 15, 2013: Noon EST*
After being siloed for years, marketers are now looking at their respective channels and how they can integrate not only teams but thought processes. How do you effectively get them working together in a smart way. One of the most challenging parts of moving toward an integrated approach, this session will look at examples of how channels have been integrated and how effective this approach to marketing is.
*Video expert series: Managing integration*
*May 29, 2013: Noon EST*
When we move towards integrating channels, the process needs to be carefully managed, especially with large teams in well-established organizations. So how do you deal with it from an organizational structures perspective and what skills will your team need in order to achieve the greatest success? Other questions our panel will answer include how to resource correctly and how to manage agencies and vendors.
*Video expert series: Emerging platforms and trends*
*June 5, 2013: Noon EST*
This session will be a feast of everything new. We'll touch on future TV, digital out of home, and the multiscreen experience. Anything you want to talk about, we will! Come join us to discuss the future of marketing and how it will affect what you do and when you do it.