Cherry Tree Hotel tasked a bunch of independent breweries with making an ad "aimed squarely and solely at women" for their 2018 Good Beer Week event: 'The Brewin Transfer'.
We make beer for everyone... but here's what we came up with.
'Young Henrys NEW Lady Beer!'
Directed by Stef Smith
Produced by Belinda Dean
Written by Penny Greenhalgh
Concept by Stef Smith
Edited by Grace Eyre
Art Directed by Aisha Phillips
Cinematographer - Aaron McLisky
1st Assistant Camera - Oliver Braslin
Grip - Martin Fargher
Gaffer - Tommy Hankinson
Best Boy - Richard Mason
Sound Recordist - Francis Byrne
Composer - Jonny Higgins
Edit Facility - The Editors
Edit Producer - Alexandra Kent
Sound Post Production Company - Sonar Music
Sonar Music Executive Producer - Sophie Haydon
Colourist, Title Design & Online - Matt Fezz
Special Thanks to Panavision, The Editors, Sonar Music
Thank You to Scott Otto Anderson, James Cox, Marc Dwyer and Glen Styles
Young Henrys - younghenrys.com
unko - studiounko.com
Young Henrys make beverages for people and acknowledge there are some who do not identify as the traditional male or female gender classification. We always strive to create inclusive, accessible and safe spaces.
This ad was proudly created, written, directed, produced, edited and art directed by 'lady' creatives with the support of their male colleagues and friends.
Many loaves of 'lady' bread were harmed in the making of this ad.