WiLL | Wisconsin Lighting Lab 

Wisconsin Lighting Lab, Inc. (WiLL) is a family-owned and -operated business that designs, engineers, manufactures, markets, and distributes innovative lighting + technology infrastructure products under its NAFCO, WiLLsport, WiLLstudio, WiLLev, and WiLLcloud brands.

WiLL’s mission is to revolutionize small business manufacturing and ignite a passion for designing, engineering, and building within its communities by developing and producing amazing products for exciting applications — all while opening its doors to create a community of shared learning that celebrates the craftsmanship, artistry, and ingenuity of those who shape and build our world.

WiLL’s name embodies its core values: ”Wisconsin” represents its roots, community, and Midwest work ethic and grit; ”Lighting” signifies its focus on customer-centric product innovation and support; and ”Lab” embodies its commitment to curiosity, experimentation, and continuous improvement over the long term.

https://WiLLbrands.com