Learn more about social media around the world in the Webcertain Search And Social Report 2020: https://bit.ly/2yHbl2U
If you’re only used to social media in your average Western country, you probably think of Facebook first, followed by maybe Twitter or Instagram.
But that’s not what social media looks like everywhere.
There are some countries that have their very own social networks, and others where you might be surprised to see who’s knocking Facebook off the top spot.
This video will look at four countries where the social media landscape isn’t what you’d expect.
First of all, China.
China’s social media landscape looks totally different to anywhere else.
Western sites like Facebook, Twitter, Instagram and Pinterest are all blocked there.
Instead, local alternatives thrive in their place, like WeChat, Weibo and Baidu Tieba.
The most popular, WeChat, has over 1 billion users and lets users post content, send messages, buy products and even pay their utility bills.
It’s no surprise that it’s nicknamed China’s super-app.
The second country on our list is Russia.
The top three social networks are almost equally popular and they are Pinterest, Instagram and VK.
If you haven’t heard of VK before, it’s a Russian social network that looks and works very much like Facebook.
However, Facebook itself only manages to rank in fifth place, and is used as a professional social network, not a personal one.
Now, let’s take a look at Japan.
The most popular social network in Japan by a huge margin is Twitter.
It’s more than twice as popular as the second-place social network, which is Pinterest.
Facebook comes in third place, but again it’s used as a professional social network, acting very much like LinkedIn, which incidentally isn’t popular in Japan.
Finally, let’s check out Ukraine.
Ukraine made it onto our list because even though its top three social networks are pretty standard, their order isn’t.
Surprisingly, the most popular social network is Pinterest.
Facebook comes in second place, followed by Instagram.
It’s not often that we see Pinterest take the social media crown, but Ukrainians seem to love it.
I hope that’s given you an interesting insight into social media around the world.
If you want to learn more, check out the Webcertain Search And Social Report 2020.