Up & Up Festival

Founded in 2016, The Up  & Up is the largest college music festival promoter in the US, powered by a community of passionate ambassadors. We mentor campus influencers to rally their student bodies to win once-in-a-lifetime music experiences—which they are then empowered to produce.  

This year in 2020, the Up & Up hosted the first-ever nationwide virtual college festival live streaming remotely from 20 different colleges opening for leading headliners such as San Holo, NGHTMRE, Ghastly while introducing the $10K Talent Showdown, a collegiate talent competition that showcases students with extraordinary talents for a chance to win $10,000.