Dr Tamsin Astor

I’m Dr. Tamsin Astor, a neuroscientist who studies habits in teams.

I help founders and leadership teams identify which habits are quietly hindering them and which habits will reliably move them toward the culture, impact, and relationships they actually want.

I work B2P — Business to Person. No one shows up as just “CEO.” You move through roles all day: founder, leader, colleague, parent, partner, human. When you only change habits in one role and ignore the others, you get burnout, misalignment, and brittle culture.

My work blends:
+ Neuroscience: how your brain and nervous system behave under pressure
+ Habit design: making “doing good” your default, not a heroic exception
+ Conscious leadership: bringing unconscious patterns to light so you can choose better and then automate those choices
+ Relational intelligence: because your relationships are your leadership
Underneath everything, relationships are my guiding light, they shape how I think, work, and how I help leaders lead.