Tamsen Webster

What does it take for a new idea to actually transfer into someone else's worldview?

That's the question Tamsen Webster has spent 25+ years studying, and it's what every video on this channel comes back to.
Tamsen is a researcher, author, and professional sensegiver — someone who studies and practices the deliberate art of helping others construct meaning around new ideas. Her doctoral research at Teachers College, Columbia University explores what makes genuine perspective transformation possible.

She's the creator of the Red Thread® and Rationale Mapping methodologies, author of Find Your Red Thread and Say What They Can't Unhear, and founder of the Message Design Institute. Named to the Thinkers50 Radar as a management thinker to watch.

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