THE EITHER

THE EITHER formed in New York in 2017, working between tradition and futurism, East and West, masculine and feminine. Our sound —— Post-Orientalism —— rebuilds Eastern elements for today, blending electrified traditional instruments, Chinese opera-inspired vocals, progressive rock energy, and compositions with a strong Eastern melodic identity into a bold, future-facing performance. We’ve brought this experience to major stages including Montreux Jazz Festival at Yokohama Arena, Mercedes-Benz Arena Shanghai, and Formula 1 festival platforms, etc.

THE EITHER has been featured by major media outlets including AFP, Billboard Italy, V Magazine, and China Daily, and widely praised for merging traditional Asian aesthetics with futurism across Eastern and Western worlds.

www.the-either.com